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Customer & Business Goals

Client Name: Xiphias Immigration Services Business Type: Immigration Services Avg Quarterly Spend: $27,000 Business Goal: Primary Goal was 50 Conversions Location: Bangalore, India

Background & Solution

Background: Client wanted to get enrollments for a seminar that was to be held in Kottayam & Bengaluru.
Pitching And Implementation:

Display and Search Campaigns were pitched to the client in order to drive conversions.
Also Remarketing campaign was pitched but the client was happy with the conversions from the existing campaigns.

Measure & Impact

AdvertiserTarget for Visa enrollment in a Seminar related to Immigration Services for Australia & Canada and convert them into leads. DirectWe were successful in achieving the targets by 300%. (155) Basis the performances of the Campaigns, the client decided to run an “Evergreen” account from a “Flighted” one. Google Reports used for Measurement: Google Analytics Conversion Reports, Acquisition and Audience Reports

Learnings & AIs

Client:Strategy for Visa enrollments and conversion optimization techniques for the vertical

Vendor:Call-to-action ads driving on a new landing page Hands-on information about Visa Enrollmennts Simple Form Filling for Seat Reservations.

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Customer & Business Goals

Product of the Year USA, the world's largest consumer-voted awards for products, announced the winners for the 2018 Product of the Year Awards last Thursday.

Background & Solution

Background:The client had already run a marketing campaign with an agency which was a complete failure. The client was always skeptical about the success of this campaign. medEcube wanted meaningful & converting leads.
Pitching And Implementation:Except for Search, Display & Re-marketing campaigns, we created separate landing pages for diseases & surgeries we were targeting. Thereby, creating different targeting for different categories.

Measure & Impact

AdvertiserTarget patients who want to do different treatments (like transplants, surgeries etc) in India.
Direct We were successful in achieving the targets by 120%. (160 leads) Out of 160 leads, 4 patients have travelled so far for different kinds of surgeries. Due to the performance of the campaigns, the client has started providing refrences of other clients like Apexprofoundbeauty.com, IVF etc.

Learnings & AIs

Client:Meaningful leads which can lead to conversions
Vendor:

  • Conversion Centric Campaign Optimization
  • Advanced Landong Pages
  • HTML Creatives with CTA’s
  • Live Chat Sessions & EDM Campaigns

Customer & Business Goals


Client Name:

  • Business Type:Home farm products
  • Avg Quarterly Spend: $690
  • Business Goal: The goal was to raise funds/Pre-book orders
  • Location: United States

Background & Solution


Background:

The client was already running a marketing campaign himself. The Focus of the cleint was completely on Leads.

Pitching And Implementation:

  • We created a Search & Display campaign for the Business. Since the Budget was too low, the client was not ready for creating a new landing page or modifying the existing one which lead to lower Quality Score & Ad Rank.
  • Created separate campaigns & customized audience for lead generation.

Measure & Impact


Advertiser

  • Target people within Auckland who require accounting related services.
  • Direct We were successful in achieving the targets to some extent as the Budget was too less for services to be advertised. We were able to generate 4 leads in 2 weeks which gave an ROI of $8000 to the client.
  • Created a complete digital startegy for the client as there was limited information the website which was impacting the optimization of the campaigns. The client had limitations with the Budget.

Learnings & AIs


Client Name:

  • Meaningful leads which can lead to conversions
  • Vendor: Conversion Centric Campaign Optimization
  • Advanced Landong Pages
  • HTML Creatives with CTA’s
  • Live Chat Sessions & EDM Campaigns
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Customer & Business Goals


Client Name: Airohub

  • Business Type: Hotels & Air Tickets
  • Avg Quarterly Spend: $60,000
  • Advanced Landong Pages
  • Business Goal: Leads, Calls & Bookings
  • Location: United States

Background & Solution


Background:

  • The client has been in Travel domain from 8 years. The client is also a bit experienced on Google Adwords, but due to account suspensions the client wanted to work with someone who knew aboyt google adwords policies.
  • Pitching And Implementation:
    We created Display & Call-only campaigns as there is a huge competition on search platform for Travel domain.
  • Targeting of these campaigns was purely based on few keywords & audiences like frequent flyers, daily travellers.

Measure & Impact


Advertiser

  • The client has been in Travel domain from 8 years. The client is also a bit experienced on Google Adwords, but due to account suspensions the client wanted to work with someone who knew aboyt google adwords policies.
  • Direct
    The campaigns were run successfully for the client and we were able to generate upto 140 calls per day except for the live chat sessions & organic bookings.
    We were able to generate 50 leads every day which gave an ROI of $50000/month to the client.

Learnings & AIs


Client:

  • Reservations, Bookings & Air Ticketing
  • Vendor: Deep Linking on the website for good Quality socre & Ad Rank Separate landing pages for separate airlines
    HTML Creatives with CTA’s
    Live Chat Sessions & EDM Campaigns
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Customer & Business Goals


Client Name: E-construct & Build Pvt. Ltd

  • Business Type: Training & Civil Contractors
  • Avg Quarterly Spend: $13,850
    Business Goal: Branding & Leads
    Location: India & Gulf (UAE, Oman, Qatar, Bahrain)

Background & Solution

  • Background: The client started their business in April 2017 & their focus has been providing training in structural engineering & taking contracts for new houses.
  • Pitching And Implementation:
    We created Search & Display campaigns for lead generation & Branding of the business followed by re-marketing campaigns. Separate campaigns for training & construction builing.
    Separate campaigns for different locations. Successful CPA campaigns were added to lower the cost on leads

Measure & Impact

  • Advertiser Enrrollments for Trainings in Structural Engineering. Leads for Civil Contracting for new houses & High-rise buildings
  • Direct
    Separate campaigns for trainings enrollment & civil contracting were set up.
    Successfully delivered 5-10 leads/day, ROI being $500/lead for training & $2000/lead for new houses. Due to the success of campaigns, the client will be signing off the entire digital marketing business in the upcoming week.

Learnings & AIs

  • Client: Training enrollments & Leads for construction building. Structural engineering leads for High-rise Building in Gulf
  • Vendor:
    Separate landing pages for training enrollment & construction building
    CPA campaigns for cost cutting on leads RLSA campaigns for leads.